APAC Experience • Global Perspective • Proven Results

Content That Performs Strategies That Last

I’m Antonia, it's great to meet you.I'm a Melbourne-based writer and editorial lead with 10+ years turning ideas into content that connects and converts. Across finance, education, and publishing, I’ve led teams, launched multi-market campaigns, and built strategies that deliver measurable growth across APAC.From optimising workflows with AI to crafting SEO-driven editorial plans, I combine creativity, data, and strategic insight to make content work harder. My goal is to help brands tell stories people want to read, share, and act on.The result? Content that connects and converts.

Services That
Deliver Results

AI-Enhanced Workflow Optimisation

I integrate AI tools strategically to accelerate production without sacrificing quality. By streamlining workflows, I’ve delivered a 1150% boost in content speed, reduced costs through vendor negotiations, and freed creative teams to focus on high-value storytelling. My approach blends technology with human editorial judgement for consistent, high-impact output.

mARKETING

Digital Marketing & SEO Impact

I combine creative content development with robust SEO and digital marketing strategies to expand reach and drive conversions. By implementing targeted campaigns, I’ve boosted engagement by 1800%, increased account sign-ups, and positioned brands at the top of search results. Every campaign is built to measure, refine, and outperform.

Content

Multilingual & APAC Market Content

From Japan to South Africa, I create culturally relevant, multilingual content tailored to diverse audiences. I’ve successfully led editorial projects across multiple time zones, delivering high-quality output at scale and contributing to AUD$29M regional profit growth in FY23. Whether breaking financial news or producing in-depth features, I ensure every piece resonates in-market.

Editorial

Editorial & Content Strategy

I design and execute data-driven content strategies that not only engage but convert. By aligning editorial output with business objectives, I’ve delivered results such as a 2100% increase in APAC content production and an AUD$8.2M profit boost in a single financial year. My strategies combine market insight, SEO best practices, and audience analysis to maximise visibility and retention.